Revenue Management

At Western Lodging we look beyond just changing rates to keep in line with what our competitors are doing focusing on fine-tuning a revenue strategy that works for each of our individual properties aiming to challenge the status quo.  Our drive is to turn each of our properties into a leader of their market through our close collaboration with the sales and marketing teams, frequent and consistent communication with the property General Manager, and channel mix diversification among other strategies.

​

We firmly believe revenue management is not just one thing but a culmination of many factors that ultimately determine what our rate should be for any given time.  The core components of revenue management include:

​

• Product Diversification- different room types and other sources of revenue

• Market Segmentation- Leisure vs Corporate, Group vs Transient, Local vs OTA

• Rate Yielding Strategies

• Forecasting and budgeting- It all starts with a good budget and a game plan

• Demand Management- The right rate, the right person, at the right time

• Price Structure Strategy- There is a reason behind the madness.  

​

So you are aware of what is being done we will make sure to provide comprehensive reporting so you are fully kept in the loop and have a deep insight into our pricing strategies providing the following reports as requested:

​

• Daily Pick-up Report

• Weekly Summary Report

• Monthly Analysis Report

​